Babe’s Sports Bar and Grill
Babe’s was originally called Nick’s Bakery & Deli, as part of a school project. I felt I could take this a step further and rework the assignment to be a restaurant instead. Each item on both the food menu and drink menu have a baseball term or position as its name. Everything down to the Bars slogan has a little inside joke about baseball inside of it. The restaurant’s colours are based on the Boston Red Soxs, which both Babe Ruth and Randy Thompson played for! The logo has a vintage baseball feel to it with its crest style. The top of the food menu cards are meant to feel like an old school ticket. The bar has a bit of old school mixed in with a bit of new school design concepts. The menu being called the playbook is yet another way baseball is incorporated into the branding of the whole restaurant! Both of the fonts used in the logo are incorporated in the rest of the branding because it was used to keep the brand on theme. The font for ‘Babe’s’ was modified because it needed a few tweaks to make the logo pop!
(Babe’s is not a real restaurant. It’s only a concept.)